3 min read
How to Use Your Equivalency Language
In the first part of this blog series, I shared with you the importance of creating equivalency language and how to create it for your organization. That’s the hard part.
Passionate Giving BlogTM
Donor strategy
2 min read
How to Create Equivalency Language
If you go to the Feeding America website right now, the very first thing you will see is $1 = 20 meals. It’s simple and effective. The organization is showing you the actual impact of every dollar...
3 min read
How to Build a Plan for Every Donor on Your Major Gift Caseload
The look on their face said it all. “You want me to create a strategy for every single donor on my caseload? Are you kidding me?” I’ve seen that look hundreds of times. It’s usually followed by some...
2 min read
Soaking Up Fall: 5 Donor Strategies You Don’t Want to Forget!
I know there are people who relish the summer. Loading it with expectations of all manner of possibilities. They get a sinking feeling as sunsets start earlier in the evening and the air begins to...
2 min read
19 Fundraising Tips to Make Summer Successful!
May is already in full swing, and summer will soon be officially upon us. I spent 8 years as a development director for two non-profits in Philadelphia earlier in my career, and I loved summer....
