3 min read
What Is Your Touch Point Objective?
As Diana shared in the last touch point blog, we aim to share one touch point per month for qualified major gift donors (and every 45-90 days for mid-level donors).
2 min read
What Makes a Great Donor Tour
If your organization performs any of its mission-driven work at your facility, then you should be using donor tours as a potential touchpoint in your plans. At Veritus, we often talk about taking the...
3 min read
How to Use Your Equivalency Language
In the first part of this blog series, I shared with you the importance of creating equivalency language and how to create it for your organization. That’s the hard part.
2 min read
How to Create Equivalency Language
If you go to the Feeding America website right now, the very first thing you will see is $1 = 20 meals. It’s simple and effective. The organization is showing you the actual impact of every dollar...
3 min read
The Myth of Doing It All Yourself
I have a confession. As someone who is an achiever and a perfectionist by nature, I sometimes have a bad habit of trying to handle everything myself. Not just because I want to make sure it gets done...
