It's Not Just About The Donor
It's Not Just About The Donor
Richard Perry and Jeff Schreifels

Are you a non-profit leader or manager who wants to know how to effectively lead your mid, major or planned giving team? Or, are you someone who aspires to be a non-profit leader and you’re searching for knowledge on how major gift programs work? This book is for you.

Richard Perry and Jeff Schreifels, after writing their highly successful first book, It’s Not JUST About the Money, which helped thousands of non-profit’s launch their major gift programs have now written their second book, “It’s Not JUST About the Donor”, the ultimate leadership and management guide in how to lead a successful major gift program. This book has been called a manifesto on how leadership and management can support mid, major and planned giving teams to successfully build authentic relationships with donors.

This book will inspire you to become the supportive leader and manager your staff need in order for them to be successful and it gives you all the tools to do it! Your soul will be uplifted while your brain will be filled with practical knowledge for how to lead your team and execute strategies that will lead to more NET revenue for your mission.

What it covers
How to build your major gift fundraising program from the ground up
How to judge your success – or failure – and how to correct mid-stream
How to build a successful team of MGOs, and evaluate and reward them according to appropriate goals

  • "Within the pages of this eminently readable book, major gifts fundraising becomes more than a set of strategies and tactics. It becomes almost a religion; a set of guiding beliefs and principles that become a blueprint for practicing donor-centered fundraising in such a manner it becomes uplifting for staff, volunteers and donors alike.  

    Fear of fundraising dies here. Joy of lifting others up to do their most important work blossoms and grows. It may even leave you choked up by the end, inspired to move ahead and put these principles into practice. Towards that end, the book is filled with relatable case examples showing the importance of a team approach, supportive leadership and a philanthropic culture.

    Read it once for the gestalt. Read it again and again for the practical suggestions. It will become a go-to reference for your fundraising library. No word is wasted; I was hooked from beginning to end."

    — Claire Axelrad

  • "It’s Not JUST About the Donor is a book about my favorite thing, and what I deeply wish for more of in our world right now – empathy.

    In it, Richard and Jeff outline a way of approaching fundraising that isn't about getting big gifts from wealthy people but instead seeing fundraising as a deeply sacred practice of listening, asking meaningful questions, and facilitating the change donors wish to create in the world through your organization.

    This way of approaching fundraising not only creates meaning for the donor, but for the fundraiser themselves."

    — Amy Varga

Divider Text

Richard Perry has more than 40 years of nonprofit leadership and fundraising experience. He was Development Director of a major international relief and development organization and a cofounder of The Domain Group that served clients in the United States, Canada and Europe.

Richard believes that successful mid, major and planned gift fundraising is about helping donors express who they are through their giving. Richard is the founding partner of Veritus Group.

Divider Text

Jeff Schreifels has over 32 years’ experience in nonprofit fundraising, including early work as the Director of Development for two nonprofits. Armed with knowledge and passion for fundraising, Jeff joined Richard Perry to form Veritus Group.

Jeff and Richard co-author the popular fundraising blog, “Passionate Giving,” and a podcast called Nothing but Major Gifts, as well as numerous white papers, all promoting mid, major and planned gift fundraising. Jeff is passionate about life, philanthropy, and relationships.

The Veritus Way: "life-saving for our organization"
Divider Text

I'm writing to thank you again, because I have studiously applied The Veritus Way to a much larger team than I had ever worked with, in an organization with a $30M annual fundraising goal, and the results proved life-saving for our organization.

Apart from reorganizing our operations team, all the things I did I learned from you, with your stack of White Papers right on the desk, well-annotated and highlighted and dog-eared. I'm writing this letter not to brag, but in all humility to thank you for teaching me almost everything I know and making our fundraising success possible.

— Patrick Nugent

Get Richard and Jeff's insights weekly
Read "Passionate Giving," their 3x weekly blog about mid, major and planned gift fundraising.
Read the Blog