3 min read
If I had to guess, you probably didn’t become a major gift officer because you love spreadsheets, dashboards, and CRM data entry. You got into this work because you care about the mission. You wanted...
3 min read
Here’s a hard but useful question to ask yourself: if you had to hand one of your donor portfolios to a new Major Gift Officer tomorrow, could they step in and keep those relationships moving without...
3 min read
If you work in major gifts long enough, you can start to feel like your entire job is a spreadsheet. You know the buzzwords: Dollars raised. Visits logged. Performance comparisons. Attribution...
2 min read
I don’t have to tell you that crises change donor behavior. You saw it during the COVID-19 pandemic, and you see it anytime there’s a natural disaster, an economic shock, or a humanitarian emergency.
2 min read
What does a frontline fundraiser need to be successful—beyond qualified donors and a compelling offer that aligns with donor passions and interests? I’ve asked that question of managers and...
2 min read
I’ve been thinking a lot about equity in fundraising. Maybe that sounds like a buzzword these days, but it’s a real, structural issue that directly affects whether organizations actually grow. When...
3 min read
Let’s start with a reality every major gift officer eventually runs into: donors leave your caseload. Some pass away. Some change priorities. Some hit a business downturn. At the same time, new...
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3 min read
For decades, fundraising events have been the default answer for many non-profits. Galas, dinners, tastings, lectures, golf outings—every year, organizations pour enormous amounts of staff time,...
3 min read
The look on their face said it all. “You want me to create a strategy for every single donor on my caseload? Are you kidding me?” I’ve seen that look hundreds of times. It’s usually followed by some...
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3 min read
This blog is part 3 in a 3-part series on building donor engagement plans. You’ve built out a Donor Engagement plan for your caseload. Congratulations! This work is important to your success, and I’m...
5 min read
This blog is part 2 in a 3 part series on building donor engagement plans.
2 min read
Part 1: Why “DEP”? If you’ve been following Veritus Group for a while, you have likely heard of the tool we recommend for planning and accountability: the Donor Engagement Plan (or DEP). The DEP is a...
