1 min read
Every person has a story. Every donor on your caseload has one too—a journey that has shaped their passions, their values, and their deep desire to feel significant. At the heart of giving is a universal human need: the need to matter. Whether they’re aware of it or not, your donor is looking for...
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2 min read
As you know, relationship-based fundraising is not about making your goals or having a successful campaign. It's about building authentic relationships. Mid-Level (MLOs) and Major Gift Officers...
2 min read
Not long ago, I was talking with a group of board members after a meeting. The conversation started light—family, sports, business. But it didn’t stay there. One of them leaned in and said, “I don’t...
2 min read
Look, I get it. Every month, there's a new shiny object in fundraising. AI this, machine learning that, the latest tech promising to revolutionize how we raise money. And here's the thing—I'm not...
2 min read
If you’re a fundraiser, your mission is simple, but powerful: help donors find joy through their giving by connecting them to meaningful programs that change the world. That’s it. Your role is to...
1 min read
Our culture loves a lone‑wolf success story. “Self‑made billionaire.” “Pulled herself up by the bootstraps.” These stories are inspiring, sure—except they’re fiction. Every standout leader I know can...
3 min read
Folks, I've been on the road again lately, crisscrossing the world and talking with non-profit leaders from all walks of life. And let me tell you something I've noticed time and again – the...
2 min read
It starts the same way every time: a voice on the phone—excited, but shaky. “Jeff, we’re on board with a mid‑level program, but some folks here are… hesitant. Could you talk to the team?”...
3 min read
At Veritus, we talk a lot about transformation—transforming how you engage with your donors, how you manage your caseload, and how you show up in this work every day. But one of the simplest, most...
3 min read
Working as a non-profit fundraiser can be one of the most rewarding careers, but it can also be one of the most exhausting. The constant pressure to meet revenue goals, maintain donor relationships,...
