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Every week, I talk with non-profit leaders who can eloquently articulate their organization's mission. They speak passionately about feeding the hungry, housing the homeless, protecting the environment, or advancing medical research. Their eyes light up, describing the impact they're making. But...
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2 min read
While we spend a lot of time at Veritus talking about major gifts, we also know that if you want a healthy, thriving major gift program, you can’t ignore the rest of the pipeline—especially the...
2 min read
If you ask most CEOs or Executive Directors whether their organization is relationship-centered, they’ll usually say “yes.” But when you look closer, the reality often tells a different story. For...
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Over the past several weeks I’ve been reviewing our client’s quarterly results. They are stunning, both for major gifts and mid-level. Today, however, I want to focus on mid-level because not only...
2 min read
In my years of working with hundreds of non-profit organizations, I've noticed a pattern that continues to surprise me. When I ask development leaders about their donor stewardship strategies, they...
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Let me be straight with you – I'm worried. I'm worried because I see too many good fundraisers getting distracted by the wrong things. And right at the top of that list is this obsession with donor...
2 min read
One of my colleagues in the industry, Jason Lewis, has a phrase for the way that many non-profits approach fundraising: arms-length fundraising. It’s the idea that organizations treat fundraising...
3 min read
At the end of 2024, I recorded a podcast with my colleagues about the state of relational fundraising and the new strategies and tools we believe will be useful in the non-profit sector. One of the...
3 min read
How did DEI go from a clarion call for change to an acronym no one can even utter for fear of retribution in such a short time? The answer: White men felt they were losing their power — and became...
3 min read
The health of public media is facing another crisis. Over the last couple months, the new administration has challenged the integrity of—and threatened to defund—a valuable national infrastructure,...
