3 min read
When I’m working with clients, I will often compare major gifts fundraising to dating. In dating, you’re working to get to know them and identify how your lives might work together. Major gifts fundraising is no different – you’re learning more about the donor to identify if their philanthropic...
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3 min read
I’ve spent decades working with fundraisers, development teams, and non-profit leaders across the country, and if there’s one lesson I keep learning, it’s this: when you invest in your people through...
2 min read
Every week, I talk with non-profit leaders who can eloquently articulate their organization's mission. They speak passionately about feeding the hungry, housing the homeless, protecting the...
2 min read
While we spend a lot of time at Veritus talking about major gifts, we also know that if you want a healthy, thriving major gift program, you can’t ignore the rest of the pipeline—especially the...
2 min read
If you ask most CEOs or Executive Directors whether their organization is relationship-centered, they’ll usually say “yes.” But when you look closer, the reality often tells a different story. For...
2 min read
Over the past several weeks I’ve been reviewing our client’s quarterly results. They are stunning, both for major gifts and mid-level. Today, however, I want to focus on mid-level because not only...
2 min read
In my years of working with hundreds of non-profit organizations, I've noticed a pattern that continues to surprise me. When I ask development leaders about their donor stewardship strategies, they...
2 min read
Let me be straight with you – I'm worried. I'm worried because I see too many good fundraisers getting distracted by the wrong things. And right at the top of that list is this obsession with donor...
2 min read
One of my colleagues in the industry, Jason Lewis, has a phrase for the way that many non-profits approach fundraising: hands-off fundraising. It’s the idea that organizations treat fundraising like...
3 min read
At the end of 2024, I recorded a podcast with my colleagues about the state of relational fundraising and the new strategies and tools we believe will be useful in the non-profit sector. One of the...
