Everyone Needs a Coach

Our culture loves a lone‑wolf success story.  

“Self‑made billionaire.” “Pulled herself up by the bootstraps.” 

These stories are inspiring, sure—except they’re fiction. Every standout leader I know can point to a handful of people who nudged, challenged, or flat‑out rescued them at the right moment.

My First Real Coach

I learned that lesson early. In my 30s I met Richard—he was 50, seasoned, and willing to share the good, the bad, and the hard‑won wisdom. Our conversations started as mentor‑sessions, grew into friendship, and eventually formed the partnership that became Veritus Group.

Two decades later, he’s still speaking truth into my life—especially when it stings a little.

Why Fundraisers Need Coaching

Fundraising is a relationship business, but most frontline fundraisers are left to “figure it out.” A plan without a coach is like an F1 car without a driver—great specs, no direction. Consistent coaching delivers:

• Accountability – weekly gut‑checks on the moves that matter.
• Focus – sorting urgent noise from mission‑critical tasks.
• Strategic thinking – a second brain that sees around corners.

That’s why every MGO, MLO, and PGO we serve meets regularly with a Veritus coach. The structure lifts revenue; the coaching lifts the person.

This work is emotional. Donor heartbreak, economic swings, mission fatigue—they follow you home at night. A real coach doesn’t stop at tactics; they ask how you’re really doing and help you reconnect with the “why” that fuels your calling.

Your Next Step

You can’t do this alone—and you don’t have to. Find a mentor, hire a coach, or tap into the wisdom of a trusted colleague who will tell you the hard truths and cheer the quiet wins.

Your donors, your mission, and your own well‑being will thank you.

Jeff

P.S. Curious how coaching could look inside your organization? My colleague Amy Chapman would love to chat. Grab time on her calendar here.