3 min read
Your organization probably has a CRM. You log gifts in it, pull reports from it, and store donor contact information in it. That’s all good! But if you’re honest, you might still feel like something...
3 min read
If I had to guess, you probably didn’t become a major gift officer because you love spreadsheets, dashboards, and CRM data entry. You got into this work because you care about the mission. You wanted...
3 min read
Here’s a hard but useful question to ask yourself: if you had to hand one of your donor portfolios to a new Major Gift Officer tomorrow, could they step in and keep those relationships moving without...
3 min read
If you work in major gifts long enough, you can start to feel like your entire job is a spreadsheet. You know the buzzwords: Dollars raised. Visits logged. Performance comparisons. Attribution...
2 min read
I don’t have to tell you that crises change donor behavior. You saw it during the COVID-19 pandemic, and you see it anytime there’s a natural disaster, an economic shock, or a humanitarian emergency.
2 min read
What does a frontline fundraiser need to be successful—beyond qualified donors and a compelling offer that aligns with donor passions and interests? I’ve asked that question of managers and...
