Passionate Giving Blog^TM

4 min read

Are Donors Even Reading Your Emails? 13 Pro Tips to Help You Write Better Emails

Recently on our team Slack channel, our coaches shared that we send a lot of these tips to our clients about how to write an effective email, so I thought it would be a great resource to share them...

2 min read

Can Direct-Response and Major Gifts Work Together?

A question that Richard and I often get from development directors and MGOs is whether or not caseload donors should get regular direct-response appeals (mail and email) just like the rest of the...