3 min read
How to Establish Authenticity in Communication
How “polished” does a touchpoint need to be? Or “finished”? Or even “personal”? All good questions. And all relate to being authentic in your communication.
Passionate Giving BlogTM
3 min read
A Friendly Guide to Using Digital Touchpoints with Donors
“Is it ok to text donors?” We hear this question a lot from clients. The answer is a resounding “Yes!” But only if they’ve given you permission. Knowing a donor’s communication preferences is a...
3 min read
How to Tailor Your Touch Point to Your Donor
Today we’ll talk about how to tailor andpersonalize a touchpoint so your donors feel like you created it for them alone. In some cases, you did. You’re sending project reports for their named...
3 min read
How to Make Touch Points Personal (and Sound Like a Real Person)
Personal, planned touch points with donors throughout the year are one of the most important parts of your job as a gift officer, regardless of if you’re managing a major gift caseload of 150 donors...
3 min read
What Is Your Touch Point Objective?
As Diana shared in the last touch point blog, we aim to share one touch point per month for qualified major gift donors (and every 45-90 days for mid-level donors).
2 min read
Why Do You Need Touch Points?
If you’ve been reading the Veritus blog for a while, you likely know that we talk about creating a strategic communication plan for your relationally managed donors. Our standard is a Touch Point for...
3 min read
Why Your Major Gift Officers Are Quietly Thinking About Leaving — and What to Do Before They Do
If you’re leading a major gifts team right now, there’s something important you need to pay attention to: Your best major gift officer may already be thinking about leaving, and you may not see it...
3 min read
What to Do with Your Major Donor Contacts After Your Spring Gala (Before the Moment Passes)
Spring gala season has wound down, and if you're like most fundraising teams right now, you're probably tired. Really tired. Months of planning, coordinating sponsors, recruiting volunteers, managing...
2 min read
What Makes a Great Donor Tour
If your organization performs any of its mission-driven work at your facility, then you should be using donor tours as a potential touchpoint in your plans. At Veritus, we often talk about taking the...
2 min read
What No One Tells You About Imposter Syndrome in Fundraising
There’s a feeling almost every major gift officer has at some point, but hardly anyone talks about it honestly. You sit in a donor meeting wondering if you’re asking the right questions. You stare at...
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3 min read
Why Non-Profit Fundraiser Burnout Is a Leadership Problem — Not a People Problem
Last month at AFP ICON in San Diego, I sat in on a session with young, emerging fundraisers, many of them only a year or two into their careers, and I walked away feeling unsettled.
2 min read
One Question to Unlock a Donor Conversation
A while back, I was scrolling through Apple News on my phone, and a headline from People Magazine caught my eye: “Carl Reiner's One Simple Question to 'Dick Van Dyke Show' Writers Changed the Way...
