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Are Donors Even Reading Your Emails? 13 Pro Tips to Help You Write Better Emails

4 min read

Are Donors Even Reading Your Emails? 13 Pro Tips to Help You Write Better Emails

Recently on our team Slack channel, our coaches shared that we send a lot of these tips to our clients about how to write an effective email, so I thought it would be a great resource to share them here so they’re all in one place for your easy reference. Here are some of our standard tips for...

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Do You Need an Attitude Adjustment?

3 min read

Do You Need an Attitude Adjustment?

No one wants to hear that they need an attitude adjustment! But if we’re honest, don’t we all need one on occasion? There is so much going on in our lives and happening in the world, and we can all...

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How Should You Spend Your Fundraising Budget?

2 min read

How Should You Spend Your Fundraising Budget? (#5 of 6)

This blog post is the fifth in a series of six titled, “The House Your Donor Lives In.”

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Do You Qualify Mid-Level Donors?

3 min read

Do You Qualify Mid-Level Donors?

As you may already know, part of the Veritus Way of major gifts is to make sure you ONLY have qualified donors in your portfolio. (You can learn more about our major gifts qualification process...

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The Startling Reality of What Little Time You Have to Work with Donors

4 min read

The Startling Reality of What Little Time You Have to Work with Donors

I am not and will never be a mathematician, but there is power in breaking things down using a little math to make them real. This blog grew out of a conversation I had with my incredible colleague,...

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3 min read

What Does The New Phone Etiquette Mean for Your Donor Calls?

I recently re-read an article in the Washington Post on the new phone etiquette. Their hot take? “Text first and never leave a voice mail.” And while I get the sentiment behind that, it’s not...

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Five Ways to Make Space for Self-Care in the Non-Profit Sector

3 min read

Five Ways to Make Space for Self-Care in the Non-Profit Sector

“I’m doing the work of three people right now because of layoffs.” “My CEO expects to meet daily AND on camera!” “Working remotely, there’s no separation between work life and home life.” These are...

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Mastering Donor Conversations: A Guide to Purposeful and Meaningful Dialogue

4 min read

Mastering Donor Conversations: A Guide to Purposeful and Meaningful Dialogue

I still remember that icky feeling I’d get after an awkward conversation with a donor. Phone calls in particular can feel weird for a number of reasons: your donor’s personality, your own comfort on...

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Do You Want a Great Major Gift Team? Hire a Great Manager!

2 min read

Do You Want a Great Major Gift Team? Hire a Great Manager!

After 15+ years at Veritus helping non-profits increase their revenue from major gifts (meaning mid, major and planned giving) we’ve learned that the number one element for success is great manager...

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Get Rid of Your Ridiculous Mid-Level & Major Gift Classifications

4 min read

Get Rid of Your Ridiculous Mid-Level & Major Gift Classifications

It’s so interesting to watch how non-profit leaders and managers decide what level of giving per year qualifies a donor for a mid-level or major gift classification. Just ask the question: “What...

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