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Jeff Schreifels

How to Keep Good Fundraisers: Reimagining the Non-Profit Workplace

2 min read

How to Keep Good Fundraisers: Reimagining the Non-Profit Workplace

My guess is that either you—or someone you know—are thinking about leaving their organization for another position. Maybe they’ve already left. It’s happening across the sector, and it’s not slowing down. That’s why I want to focus on something urgent and often overlooked: how to keep good people....

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The Deeper Reason Your Donor Gives

1 min read

The Deeper Reason Your Donor Gives

Every person has a story. Every donor on your caseload has one too—a journey that has shaped their passions, their values, and their deep desire to feel significant. At the heart of giving is a...

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Building Authentic Relationships and Being an Ambassador of Your Non-Profit Brand

2 min read

Building Authentic Relationships and Being an Ambassador of Your Non-Profit Brand

As you know, relationship-based fundraising is not about making your goals or having a successful campaign. It's about building authentic relationships. Mid-Level (MLOs) and Major Gift Officers...

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What Great Non-Profit Leaders Do (and Why It Matters)

2 min read

What Great Non-Profit Leaders Do (and Why It Matters)

Not long ago, I was talking with a group of board members after a meeting. The conversation started light—family, sports, business. But it didn’t stay there. One of them leaned in and said, “I don’t...

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The Future of Fundraising Is Not AI—It's Building Real Relationships

2 min read

The Future of Fundraising Is Not AI—It's Building Real Relationships

Look, I get it. Every month, there's a new shiny object in fundraising. AI this, machine learning that, the latest tech promising to revolutionize how we raise money. And here's the thing—I'm not...

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Why Your Donor Experience Depends on Internal Collaboration

2 min read

Why Your Donor Experience Depends on Internal Collaboration

If you’re a fundraiser, your mission is simple, but powerful: help donors find joy through their giving by connecting them to meaningful programs that change the world. That’s it. Your role is to...

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Everyone Needs a Coach

1 min read

Everyone Needs a Coach

Our culture loves a lone‑wolf success story. “Self‑made billionaire.” “Pulled herself up by the bootstraps.” These stories are inspiring, sure—except they’re fiction. Every standout leader I know can...

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The Top 3 Ways Non-Profit CEOs Can Lead and Empower Their Fundraisers

3 min read

The Top 3 Ways Non-Profit CEOs Can Lead and Empower Their Fundraisers

Folks, I've been on the road again lately, crisscrossing the world and talking with non-profit leaders from all walks of life. And let me tell you something I've noticed time and again – the...

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Five Fears Keeping Non‑Profit Leaders from Investing in Mid-Level—And Why Now Is the Time to Bury Them

2 min read

Five Fears Keeping Non‑Profit Leaders from Investing in Mid-Level—And Why Now Is the Time to Bury Them

It starts the same way every time: a voice on the phone—excited, but shaky. “Jeff, we’re on board with a mid‑level program, but some folks here are… hesitant. Could you talk to the team?”...

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Four Meaningful Ways to Say Thanks

3 min read

Four Meaningful Ways to Say Thanks

At Veritus, we talk a lot about transformation—transforming how you engage with your donors, how you manage your caseload, and how you show up in this work every day. But one of the simplest, most...

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