2 min read
One of the most common frustrations I hear from major gift officers is this: “How can I get my donor to actually talk to me?” Believe me, I get it. You’re trying to do good work. You’re reaching out,...
2 min read
“Should I friend my donor on Facebook?” “Is it OK to follow my donors on Instagram, LinkedIn, or other social media channels?” I get these questions all the time. They're fair questions, especially...
1 min read
Every person has a story. Every donor on your caseload has one too—a journey that has shaped their passions, their values, and their deep desire to feel significant. At the heart of giving is a...
2 min read
As you know, relationship-based fundraising is not about making your goals or having a successful campaign. It's about building authentic relationships. Mid-Level (MLOs) and Major Gift Officers...
2 min read
Look, I get it. Every month, there's a new shiny object in fundraising. AI this, machine learning that, the latest tech promising to revolutionize how we raise money. And here's the thing—I'm not...
3 min read
At Veritus, we talk a lot about transformation—transforming how you engage with your donors, how you manage your caseload, and how you show up in this work every day. But one of the simplest, most...
3 min read
Not long ago, I received one of the most meaningful donor touch points in my life—and I didn’t see it coming. It caught me completely off guard in the best possible way, and it reminded me just how...
3 min read
I want to let you in on something I’ve been seeing again and again in our coaching sessions with fundraisers this year. You have transformational donors in your caseload right now. They’re sitting...
2 min read
Every week, I talk with non-profit leaders who can eloquently articulate their organization's mission. They speak passionately about feeding the hungry, housing the homeless, protecting the...
2 min read
If you ask most CEOs or Executive Directors whether their organization is relationship-centered, they’ll usually say “yes.” But when you look closer, the reality often tells a different story. For...
