1 min read
The Deeper Reason Your Donor Gives
Every person has a story. Every donor on your caseload has one too—a journey that has shaped their passions, their values, and their deep desire to feel significant. At the heart of giving is a...
Passionate Giving BlogTM
Relationships
2 min read
Building Authentic Relationships and Being an Ambassador of Your Non-Profit Brand
As you know, relationship-based fundraising is not about making your goals or having a successful campaign. It's about building authentic relationships. Mid-Level (MLOs) and Major Gift Officers...
2 min read
The Future of Fundraising Is Not AI—It's Building Real Relationships
Look, I get it. Every month, there's a new shiny object in fundraising. AI this, machine learning that, the latest tech promising to revolutionize how we raise money. And here's the thing—I'm not...
3 min read
Four Meaningful Ways to Say Thanks
At Veritus, we talk a lot about transformation—transforming how you engage with your donors, how you manage your caseload, and how you show up in this work every day. But one of the simplest, most...
3 min read
The Anatomy of a Great Touch Point
Not long ago, I received one of the most meaningful donor touch points in my life—and I didn’t see it coming. It caught me completely off guard in the best possible way, and it reminded me just how...
3 min read
How to Unlock a Transformational Gift This Year
I want to let you in on something I’ve been seeing again and again in our coaching sessions with fundraisers this year. You have transformational donors in your caseload right now. They’re sitting...
2 min read
What is Your Mission? It's Bigger Than You Think
Every week, I talk with non-profit leaders who can eloquently articulate their organization's mission. They speak passionately about feeding the hungry, housing the homeless, protecting the...
2 min read
Why a Mid-Level Fundraising Program Is the Key to Donor Respect
If you ask most CEOs or Executive Directors whether their organization is relationship-centered, they’ll usually say “yes.” But when you look closer, the reality often tells a different story. For...
2 min read
Why Age Doesn't Matter in Major Gift Fundraising
Let me be straight with you – I'm worried. I'm worried because I see too many good fundraisers getting distracted by the wrong things. And right at the top of that list is this obsession with donor...
3 min read
New Year, New Thinking! Strengthening Your Internal Relationships
A three-part series to start the New Year right I love starting off a new year with goals, resolutions, and new ways of thinking. I love being inspired and pumped for the year ahead. In thinking...
