1 min read
18 Barriers to Effective Relational Fundraising
Every non-profit organization I’ve encountered has some kind of barrier that prevents a donor from freely giving to their heart’s content to that organization.
Passionate Giving BlogTM
Major Gifts (2)
2 min read
Have You Discovered the BEST Strategy for Mid-Level and Major Gifts Success?
When Richard asked me if I wanted to join his major gift consultancy back in 2009, he had already established the backbone of the strategy, structure, and process of what we now call The Veritus Way...
2 min read
New National Major Gift Revenue Numbers: 2022 Down Over 4% from 2021, but Veritus Clients Are UP 22%! Why?
I just finished reading several blogs and reflections from AFP-ICON, which just wrapped up in New Orleans, and it sounds like people are extremely nervous! Why? Because a recent report by the...
4 min read
Find the Planned Gifts Buried in Your Database: How to discover millions of dollars in gifts you didn’t know were there
If you have a data set of 10,000 donors who have been giving for at least ten years and have made a gift within the past three years, I’d bet you have about 67-81 donors (with an average of 74) with...
2 min read
Don’t Be White Noise to Your Donor: 4 Ways to Stand Out
You know those sound machines that create white noise and block out all the other sounds around them? That’s what’s happening to your donors right now because everyone is following the same donor...
3 min read
The Balancing Act of Year-End Outreach in Major Gifts
Your hands ache from writing “We couldn’t do this work without you,” on hundreds of cards. The papercuts on your fingertips sting as you shovel another handful of Fritos into your mouth, desperate to...
2 min read
Are You Asking Your Donors “Why” Enough?
Why does your donor love your organization so much? Have you sat down with your donor and really listened to their answer? If they said something like, “well, I just think you do a great job,” did...
3 min read
Mistakes You’re Making That Suppress Major Donor Giving
One of the advantages of being an outside consultant is that you can see things that those who are “in it” can’t, for one reason or another. It doesn’t mean a consultant is better than a front-line...
2 min read
Truth Bomb #4: Major Gifts is Your Highest Net Revenue Generator
Fourth in a six-part series: Truth Bombs About Major Gifts You cannot start or invest in a major gift program and see immediate results. The problem in our industry is that non-profit leaders and...
1 min read
Write Your Major Gift Message with Emotion and Heart
Maybe you’ve heard that old adage: information tells, emotion sells. I suggest you print that out and put it in front of you when you’re writing, so that you make sure you start with emotion and then...
