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Maybe you’ve heard that old adage: information tells, emotion sells. I suggest you print that out and put it in front of you when you’re writing, so that you make sure you start with emotion and then...
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When I was a development director, there were times that I felt really alone. Especially when I was struggling. I didn’t have many people I could bounce ideas off easily. And at that time, it wasn’t...
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#5 in the series How a Caseload Grows Over Time Budget time in any organization, commercial or non-profit, is when revenue forecasts are always made. Someone will invariably say, “We need growth of...
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#3 in the series How a Caseload Grows Over Time We have just completed a major study on how a major donor caseload behaves over time. I will address the economics of the caseload in the next blog....
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#2 of the series How a Caseload Grows Over Time In my last blog, I talked about your major gift caseload as an incubator for transformational giving. Here is how that works. In our training on...
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In my last post, I talked about what it meant to have a strong brand for a non-profit. It’s giving your donors a great experience. Not just when they become a new donor to your organization, but all...
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If you have been trained correctly as a development professional, you are donor-centered, providing outstanding customer service and essentially striving to say “yes” to donors. I mean, just about...
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Whenever I attend a fundraising conference there is always at least one major gift seminar about how to find a donor who can give a six or seven figure gift. In fact, just a couple of weeks ago I was...
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People often ask us what we think makes for a really good major gift program. Sometimes this question comes from their frustration with how things are currently going. Often it’s about wanting to...
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It’s December, and you are coming down to the wire on whether or not you will meet your year-end goals. For major gift fundraisers, this is such an amazing (yet stressful) time.
