3 min read
How to Use Your Equivalency Language
In the first part of this blog series, I shared with you the importance of creating equivalency language and how to create it for your organization. That’s the hard part.
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Major Gifts
2 min read
How to Create Equivalency Language
If you go to the Feeding America website right now, the very first thing you will see is $1 = 20 meals. It’s simple and effective. The organization is showing you the actual impact of every dollar...
3 min read
One of the Biggest Barriers to Major Gifts (And How Leaders Can Remove It)
“I don’t have anything to present to donors.” A major gift officer said that to me a while ago. And before I could even respond, their manager jumped in, clearly frustrated.
3 min read
The Metrics You’re Using for Major Gifts Are Pushing Your Fundraisers in the Wrong Direction
There’s a reason so many major gift programs feel busy but are underperforming. It’s not a lack of effort. It’s not a lack of talent. Most of the time, it comes down to what you’re measuring.
3 min read
Why Donors Get Stuck in Mid-Level (And How to Move Them Forward)
I’ve got a question for you. Do you know exactly which donors in your pipeline are ready for a deeper relationship right now? If you had to name them off the top of your head, could you?
2 min read
What Happens When Everyone at the Table Looks the Same
I’ve been thinking a lot about equity in fundraising. Maybe that sounds like a buzzword these days, but it’s a real, structural issue that directly affects whether organizations actually grow. When...
3 min read
The Right Way to Refresh Your Caseload
Let’s start with a reality every major gift officer eventually runs into: donors leave your caseload. Some pass away. Some change priorities. Some hit a business downturn. At the same time, new...
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3 min read
How to Get the Best ROI From Your Event
For decades, fundraising events have been the default answer for many non-profits. Galas, dinners, tastings, lectures, golf outings—every year, organizations pour enormous amounts of staff time,...
3 min read
How to Build a Plan for Every Donor on Your Major Gift Caseload
The look on their face said it all. “You want me to create a strategy for every single donor on my caseload? Are you kidding me?” I’ve seen that look hundreds of times. It’s usually followed by some...
3 min read
Get Rid of KPI’s and Manage!
The non-profit industrial complex is broken. Yes, I could write another book just on that one sentence. There are many reasons why it’s broken, but I’m not going to write a blog as long as a book...
4 min read
How to Set Goals for Your Donors
If you’ve been a reader of this blog for a bit, you know that we’re constantly telling you – as part of The Veritus Way of major gifts – that you need to set individual revenue goals for every one of...
2 min read
What No One Tells You About Building Donor Relationships
How are you doing building relationships with your donors? It’s not easy, is it? Building meaningful relationships with major donors isn’t something you can completely learn from a manual or a...
