4 min read
How to Set Goals for Your Donors
If you’ve been a reader of this blog for a bit, you know that we’re constantly telling you – as part of The Veritus Way of major gifts – that you need to set individual revenue goals for every one of...
Passionate Giving BlogTM
Major Gifts
2 min read
What No One Tells You About Building Donor Relationships
How are you doing building relationships with your donors? It’s not easy, is it? Building meaningful relationships with major donors isn’t something you can completely learn from a manual or a...
2 min read
Why Asking Is So Scary
Have you ever found yourself dreading that moment when you need to ask a donor for a gift? You’re not alone. For many mid and major gift fundraisers, the ask is the biggest emotional hurdle in their...
2 min read
Where Do I Find New Major Donor Prospects?
“Where do I find new major donor prospects?” This is one of the most common questions we get from fundraisers. And I get it. There’s a lot of pressure—especially from your CEO or board—to “go find...
2 min read
How to Develop Offers Donors Actually Want
Donors today expect more from their favorite charities. They want accountability, clarity, and a direct connection between their giving and the impact it makes. If you’re a frontline fundraiser, you...
2 min read
Fixing Wrong Thinking in Major Gifts: How to Build a Relationship‑Centered Approach
The other day, a friend told me about his annual physical. He thought he was doing fine—eating fairly well, staying active, managing work. But the doctor had a different perspective. She laid out...
2 min read
You Can Start a Major Gift Program—Even If You’re On Your Own
Not too long ago, a development director called to tell me how much she enjoyed one of our webinars on value attrition and why reviewing and analyzing data is so important before you start a major...
1 min read
The Deeper Reason Your Donor Gives
Every person has a story. Every donor on your caseload has one too—a journey that has shaped their passions, their values, and their deep desire to feel significant. At the heart of giving is a...
3 min read
How to Unlock a Transformational Gift This Year
I want to let you in on something I’ve been seeing again and again in our coaching sessions with fundraisers this year. You have transformational donors in your caseload right now. They’re sitting...
2 min read
Why Age Doesn't Matter in Major Gift Fundraising
Let me be straight with you – I'm worried. I'm worried because I see too many good fundraisers getting distracted by the wrong things. And right at the top of that list is this obsession with donor...
