Instead of moves management and grouping donors by relationship stage, fundraisers should have a mindset of cultivating donors all the time.
A two-part series for frontline fundraisers and their managers.
When you look at the data, your giving club may be doing more harm than good. How can you break out of that transactional mindset?
If you focus on just one thing this year: get to know your donors’ passions and interests. Here’s a story that shows the impact it can have.
It’s less complicated than you think: a donor will respond to you if what you have to talk about is something that the donor values.
How do I get a donor to respond to me, even those already giving major gifts?