Passions and Interests Archives - Veritus Group

From the Front Lines: What Do You Do With an “In Memory Of” Major Gift?

From the Front Lines: What Do You Do With an “In Memory Of” Major Gift?

by Richard Perry and Jeff Schreifels | Aug 23, 2021 | Giving, Giving Drivers, Passions and Interests | Major Gifts, Qualifying

Learn how to properly thank and cultivate an “in memory of” major gift.

The Value of a Financial Goal for Your Donor

The Value of a Financial Goal for Your Donor

by Richard Perry and Jeff Schreifels | Sep 13, 2019 | Passions and Interests, Plan for every donor | Discipline, Goal-setting, Planning

Fundraising is not just about the money. But money is part of it – and a goal for each donor will help you bring in more.

Keep Focused on the Long Term

Keep Focused on the Long Term

by Richard Perry and Jeff Schreifels | Jul 20, 2018 | Long-term thinking, Passions and Interests | Donor-Centered, Focus, Moves Management

Every donor has a lifetime value – their current giving multiplied over time, adding in their potential to give more. Keep your eye on that goal.