Whether the economy stays strong or goes south, the important thing is to keep communicating with donors.
In non-profits, managers are so crucial to the success of a major gift program and the success of major gift officers.
Every donor has a story. To get to that story you need to be curious and show that you honestly want to know your donor.
It can be frustrating when donors tell you they don’t want to talk or meet with you, but you know they’re still interested.
When you take the time to get to know your donors, they will understand that you care for more than their money.
There’s no shortcut to major donor retention. Get to know their passions and interests, and develop an ongoing relationship with them.