I see many major gift officer portfolios where the “C” level donor is considered an afterthought.
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Discussing donor value attrition – loss of donations from the same donors year after year – can be a powerful motivator for non-profit leaders considering investments in major gifts work.
A MGO must have fully functional and giving donors on his caseload who are contributing budgeted operating funds to the organization. Be sure to refresh the mix of donors in your caseload at least once a year.
Most folks have an unrealistic expectation about how long it will take to get a new major gift officer established.
In 2015, we expect to see an increase in accountability and measurement in all areas of a non-profit: fundraising, program and management effectiveness.
