Part two of a two-part series dedicated to answering the top questions we hear about relationship-based mid-level fundraising.
Here’s how you tier your portfolio for major gifts.
If you can’t answer these questions about your caseload donors, then they’re not yet qualified for your portfolio.
Too often our lowest-giving “major” donors get very little attention from MGOs. And it’s true that your “A List” should get the most. What can you do?
I see many major gift officer portfolios where the “C” level donor is considered an afterthought.