Use the Power of University Research and Data Departments Wisely
Research and data are important to fundraising, but universities shouldn’t put them in charge of determining a final caseload.
Goal Setting: How to Do It!
Major gift officers don’t have to fear goals. Goals are there to help you focus and to keep you accountable.
The Reluctant Major Donor
It can be frustrating when donors tell you they don’t want to talk or meet with you, but you know they’re still interested.
Summertime Lesson #2: Figure Out Who Your Donors Are
Figure out who your donors are and what makes them tick. Only through personal contact and solid research are you going to learn this.
Evaluating Giving Potential without Wealth Data Info
If you don’t have access to a wealth-screening program, there’s still a lot you can do to find the giving potential of your donors.
Don’t Believe Any Wealth Indicator Scores
We are dismayed at how many non-profit leaders are misusing donor wealth scores. Wealth indicator research results are only one (good) tool among many.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
