We are dismayed at how many non-profit leaders are misusing donor wealth scores. Wealth indicator research results are only one (good) tool among many.
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Here are some concrete ideas for you to upgrade the recurring giving of your donors. I wish I could tell you it was easy… it’s not. But the beauty of all your effort is that it works.
I see many major gift officer portfolios where the “C” level donor is considered an afterthought.
How do you build lifelong relationships with donors? Here are some practical ideas – if you start on these now, you will reap large amounts of revenue in the future.
You have donors right now who, if inspired, would invest a great amount in your organization. So take this blog today as your little kick in the behind, and start identifying who they are. You can do it!
The back office is just as important as any donor-facing activity. We simply need to get that fact into our heads and into our practice as fundraisers.
Donors don’t want complexity. They want to know what you want, how much you need and how it will make an impact.
While your colleagues are at the beach and you think you hear crickets in the office, take a full week and start researching your B and C level donors. Here is what I suggest you look for:
