Summertime Lesson #2: Figure Out Who Your Donors Are
Figure out who your donors are and what makes them tick. Only through personal contact and solid research are you going to learn this.
Are You a Good StoryKEEPER?
Learn your donor’s story and make that central to your fundraising work. But more than that, write it down for others as well.
After You Are Gone, Who Will Know the Donor’s Story?
What’s the story of your relationship with your donor? Have you written this down so you can tell it to others? This is a gift to your organization.
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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
