Who Sets Donor Strategy?
Donor research should support MGOs, not tell them what to do. That’s the manager’s job.
Use the Power of University Research and Data Departments Wisely
Research and data are important to fundraising, but universities shouldn’t put them in charge of determining a final caseload.
Make Sure You Have the Facts!
What is true? What is real? In major gifts we get so focused on getting the money that we hardly stop to figure out who we should be relating to.
Be Careful with Those Wealth Ratings
The donor’s story is a much greater indicator of how a request for donation might pique their interests and passions and result in a major gift. Don’t be sidetracked with wealth ratings.
Don’t Believe Any Wealth Indicator Scores
We are dismayed at how many non-profit leaders are misusing donor wealth scores. Wealth indicator research results are only one (good) tool among many.
Clean Up Your Data and Reap the Rewards
It’s time to “clean up” and straighten out your data issues.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
