Keeping your donors’ attention is as simple as shifting the focus away from yourself and telling them how their gifts made a difference.
In this podcast episode, Kara Ansotegui and Lisa Robertson share about the impact of mid-level fundraising programs.
If you have a donor who can no longer give at the same level, don’t give up on them. You can still honor their past contribution.
Are you letting unhealthy thinking keep you from achieving your mission? Learn how to address wrong thinking about major gifts.
Donors, fundamentally, need to know that their giving is having an impact. Don’t forget that.
It is far easier to just “go for the money” and be done with it. But that is a short cut you do not want to take, because you will eventually lose the donor if you treat them that way. Your donor should be your partner.