Question of the Month: Which fundraising metrics are the ones that actually matter?
In this Question of the Month video, Jeff talks about which metrics are most important for measuring fundraising performance.
In this Question of the Month video, Jeff talks about which metrics are most important for measuring fundraising performance.
Here are some questions to help you measure how effectively your organization is moving donors through the major gift pipeline.
For your organization to grow, you must move from a transactional mindset to a transformational fundraising program.
Are you leaning on fundraising metrics as a crutch, or are you investing in the kind of management that leads to real success in major gifts?
Don’t go back to evaluating your fundraiser based on action-oriented metrics that don’t involve building relationships with donors.
Mid-level and major gift criteria should be related to the amount of labor an organization has to properly cultivate and manage those donors.