Non-profits must move away from antiquated metrics and recognize that meaningful connections don’t just happen face-to-face.
Sometimes when a fundraiser seems to be doing well, but they’re not meeting their metrics, it’s worth looking at the rest of the organization.
What we post in our blog and resources is true, but your experience WILL vary. Our principles are based on an average of long experience.
Who gets credit for a planned gift, when two staff members are involved?
Donor research should support MGOs, not tell them what to do. That’s the manager’s job.
MGOs at colleges and universities are being managed through metrics, instead of being encouraged to nurture relationships with donors.