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Beyond the Numbers: Asking the Right Questions in Fundraising
If you aren’t asking the right questions about why your fundraising revenue is up or down, you can’t focus on the right solutions.
If you aren’t asking the right questions about why your fundraising revenue is up or down, you can’t focus on the right solutions.
In this Question of the Month video, Jeff talks about which metrics are most important for measuring fundraising performance.
Here are some questions to help you measure how effectively your organization is moving donors through the major gift pipeline.
For your organization to grow, you must move from a transactional mindset to a transformational fundraising program.
Are you leaning on fundraising metrics as a crutch, or are you investing in the kind of management that leads to real success in major gifts?
Don’t go back to evaluating your fundraiser based on action-oriented metrics that don’t involve building relationships with donors.