When money is valued over relationships, it is a dark and depressing time for us. We know that some very good MGOs and some very good donors will be forced to live in superficiality and shallowness. That is not good for anyone. And it certainly is not good for the economic well-being of the non-profit.
As a major gift officer, it’s crucial to connect your donor to the need that your organization serves. Read how Peter Zehren does it at the Salvation Army and his process for connecting his donors to the need the Salvation Army serves.
The main reason donors stop giving, give less or just go away is because they did not know that their giving made a difference. It’s up to you to make sure that doesn’t happen.
There is a massive new series of reports put out by The Commission on the Donor Experience. This report is tremendous because it really brings the donor to the front of everything. It’s stuff that Richard and I have been talking about for years and years about major donors.
As a major gifts officer, you need to accept that others need to know how much money is coming in. Here’s how you’ll get off track if you don’t manage it.
What is in the heart of your donor? What passion to help does she have that yearns to find release and satisfaction? That’s where your focus should be.
When your non-profit treats donors as part of your mission, you’ll provide amazing service to donors and set yourself apart from the competition.
Viewing donors as part of your organization’s mission means changing the language you use for them. This changes your mindset, which then changes your actions.
We see donors as mission and being “donor-centered” goes way beyond treating them well. Here are some ideas to adjust the way you think about them.
Nonprofits have forgotten that donors are as much a part of their mission as the work they do that helps change the world. It’s time for a paradigm shift.
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