A donor relationship should feel like a partnership, but often, donors sense that they’re only valued for how much they give.
In your communication plans for qualified donors, make sure every touch point includes at least one of the elements here.
In this Question of the Month video, Karen and Jeff address the key points that will impact your donor’s decision about making a large gift.
If you focus on just one thing this year: get to know your donors’ passions and interests. Here’s a story that shows the impact it can have.
When Direct Response and Major Gifts work together, there is an incredible opportunity to deepen donor relationships and increase net revenue.
Not every donor is moved by the same style of impact reporting. Knowing these four donor personality types can guide your “YMAD” reports.