When it comes to fundraising, a new year doesn’t call for a new approach. Stick to the basics to move your organization’s mission forward.
When it comes to giving, don’t make decisions for donors! Bring the problem and solution to the donor. Let them decide their level of support.
In this Q&A, Veritus Group Founder Richard Perry shares what it means to align your non-profit’s structure to the donor journey.
If you ignore your donor’s preferences, they will more than likely leave your organization to find a more welcoming place to give their money.
When non-profits set up different departments for their various fundraising vehicles, it creates a barrier for donors.
Are you treating donors more like a nuisance than a part of your mission? As a major gift officer, you must care to serve your donors well.