Nonprofits are tempted every day to move major donors around like pieces on a chess board. Are you treating them like partners involved in your mission? Or are you just doing what’s best for the organization?
Can challenging your major donor to do more, and consider things that are seemingly “not in their interest,” also be donor-centered? Sometimes you have to gently push their boundaries.
If you think thanking your donors is an option and not a requirement, this post illustrates why thanking your donor is crucial to major gifts work. Jeff Schreifels tells us about his conversation with a major gift donor and his experience with a large university and a small non-profit.
Multi-year pledges from major donors often lead to the donors being neglected by fundraising staff. Here are some tips for you to keep the donor engaged…