Take care of these 10 basics in major gift fundraising, and you’ll be head and shoulders above your peers in the eyes of your donors.
Donors may be shy to put their names on buildings or projects, but it can create a culture of philanthropy among their friends and colleagues.
If donors are part of your mission, your budget will reflect an investment in infrastructure that serves their needs and fulfills their passions and interests.
Non-profits whose leaders understand donors as part of their mission will thrive in the coming decades. Those that don’t will struggle to be relevant.
Major gift officers should be evaluated based on the number of meaningful connections they create with donors. A meaningful connection moves the relationship forward toward a gift.
To be a great major gift officer, you have to carve out time each day – or a part of each week – to look at your major donor caseload and let curiosity start to take over. Learn more about how to develop this trait in this post.