Your donors are not just numbers and results from a campaign report. They are human beings with passion and dreams that want to help change the world. You’re only going to know what they really are when you can sit across the table from them and look them in the eye.
Today, you have a major donor file that has plenty of donors who give the same amount year after year after year. That’s a good thing. But you can turn a good thing into a great thing by knowing these donors and finally asking them to fund one of your projects and programs that they have a passion for.