
It’s Time to Change the System
If donors are part of your mission, your budget will reflect an investment in infrastructure that serves their needs and fulfills their passions and interests.
If donors are part of your mission, your budget will reflect an investment in infrastructure that serves their needs and fulfills their passions and interests.
Non-profits whose leaders understand donors as part of their mission will thrive in the coming decades. Those that don’t will struggle to be relevant.
Major gift officers should be evaluated based on the number of meaningful connections they create with donors. A meaningful connection moves the relationship forward toward a gift.
To be a great major gift officer, you have to carve out time each day – or a part of each week – to look at your major donor caseload and let curiosity start to take over. Learn more about how to develop this trait in this post.
Be doubly sure you know the whole story of every donor on your caseload. Because if you don’t, you run the risk of abusing and harming your donor.
If major donors are right in your donor file, but you don’t believe they are, you will not look for them. If they can give more, but you don’t believe they can, then you will not ask them.