Non-profits whose leaders understand donors as part of their mission will thrive in the coming decades. Those that don’t will struggle to be relevant.
There are leaders who don’t know how major gifts works, and what role they can play in it. It is for those leaders I am writing this series on the Five Things Leaders Need to Know about Major Gifts. It is for those leaders, who truly want to learn and understand their world, that we will go over the core things they should know about this important work.
Major gifts work is often solo work, but strategizing donor plans with colleagues in collaboration can be so much more effective.
Great MGOs are humble, confident, kind, openhearted, accepting of structure and counsel, and they hold the organizations they work for in high regard. “The Gunslinger” is a different breed entirely.