The acceptable ROI of a major gifts program depends on the program’s maturity. Hear more from Richard and Jeff in this Question of the Month.
Do you have the ability to stay focused and structured?
Non-profits whose leaders understand donors as part of their mission will thrive in the coming decades. Those that don’t will struggle to be relevant.
While it’s difficult sometimes to say goodbye to a donor, it’s part of the work that great major gift officers have to do. You create the strongest portfolio you can and use your organization’s resources wisely.