People don’t talk enough about what an acceptable ROI is for a major gifts program. Often, leaders don’t know what is reasonable to expect or how to measure an accurate ROI for their fundraising programs.

For major gifts, the ROI is largely impacted by three factors:

  • Maturity of your program
  • Tenure of your MGO(s)
  • Proper management

The reality is that it takes time for a major gifts program to reach a mature ROI. Most new or rebuilt major gift fundraising programs take a good 18 months to become fully functioning. Before that time, you are doing well to break even. But it’s worth the wait!

In this Question of the Month video, Richard and Jeff share more about what ROI you can expect from your program.