This is event season. Because of that, Richard and I have been asked by a number of development professionals about how you turn an event donor who gives a major gift into an actual major donor who is inspired by your mission.
The answer is that it’s almost impossible
I recently sat with a woman who regularly gives major gifts to non-profits, and we started talking about her philanthropy, what she was trying to accomplish, what were some of her frustrations as a donor, and so on.
Each of these “legs” of the stool must be functioning well in order for the non-profit organization to be efficient and effective. One cannot dominate the other.
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