Don’t fall victim to putting your focus and attention on younger donors. Instead, focus on donors with the greatest giving potential.
“Collecting Courage” calls all non-profit professionals to understand and respond to the immense privilege and oppression in this industry.
Donors will want to see things their way, and they’ll demand more accountability for how their money was spent. They’ll want to verify how things operate and will be thinking about the end result.
What is true? What is real? In major gifts we get so focused on getting the money that we hardly stop to figure out who we should be relating to.
Major gift officers need to concentrate on current donors, not prospecting for new donors. Your current caseload has great potential!
Fundraising works best when you’re in partnership with those who deliver programs and services, and those who track the money. Make them your friends.