In the end, it’s not about our status, or how much money we made or didn’t make. It’s about the impact we’ve left on others and on our planet that matters.
Read More
Do your donor a favor – ask her to give to a cause she cares about. It may help you, too; but go ahead and help her fulfill her desire to help.
Universities seem to have everything they need to do major gift fundraising the right way. But we discovered some real problems.
As a major gift fundraiser, you are expected to tell your organization’s story and to know your donor’s story. All of it is important so you can bring those two together to make amazing things happen. But there is another story you need to know – your story.
There is a massive new series of reports put out by The Commission on the Donor Experience. This report is tremendous because it really brings the donor to the front of everything. It’s stuff that Richard and I have been talking about for years and years about major donors.
Follow these steps and you will be on your way to establishing a robust major gift program, which will lead to engaged donors and increased revenue for your mission.
If you want a major gift officer to stay at your organization, you must embrace the concept that donors are first, and that it’s all about fulfilling their desires and passions as it relates to your mission.
Does your organization overflow with inspiration and vision? Are your programs top-notch and making an impact? If yes, then you have the right ingredients to keep good major gift officers. If you keep losing good people every couple of years, maybe this is your problem.
