There is a massive new series of reports put out by The Commission on the Donor Experience. This report is tremendous because it really brings the donor to the front of everything. It’s stuff that Richard and I have been talking about for years and years about major donors.
If you want a major gift officer to stay at your organization, you must embrace the concept that donors are first, and that it’s all about fulfilling their desires and passions as it relates to your mission.
Does your organization overflow with inspiration and vision? Are your programs top-notch and making an impact? If yes, then you have the right ingredients to keep good major gift officers. If you keep losing good people every couple of years, maybe this is your problem.