Do You Need Both Revenue AND Aspirational Goals in Major Gifts?
We recommend setting an aspirational goal that will help you imagine the possibility of asking for a larger gift.
We recommend setting an aspirational goal that will help you imagine the possibility of asking for a larger gift.
When your fundraising budget isn’t properly allocated across the donor pipeline, it has economic consequences for your non-profit.
In this Question of the Month video, Jeff and Richard share more about why it’s important to have these two different goals in mind.
If your non-profit isn’t structured around donor acquisition, there’s likely to be some tension between the mar-com and fundraising functions.
How do you know if your fundraising budget is properly allocated? Here’s how we break down fundraising spend by category.
Not enough major donors? Learn three things you can do to start improving the health of your donor pipeline.