Get Ready Now for Year End – Everyone Else Is
Retail activity for 2020 tells us that you need to start now in preparing for your year-end activities with your caseload donors. They are!
Fifth Deadly Sin of Planned Giving: Marketing from a Distance
Bringing in new leads and leading those donors to making a plan gift needs to be strategic, intentional and personal. Here’s how we break it down:
What’s Wrong with Those Special Days
Be sure you know the difference between manufactured “special days” and the irregular opportunities that arise to bind your donor to your cause. They’re not the same thing.
If It’s Pretty It Won’t Work
Don’t make your fundraising presentations so pretty that donors can’t see the cause – the problem that they’d solve through their gifts.
Major Gift Organizational Structure — #2: The Right Context
Major gifts programs often face a poorly thought-out organizational structure, created by leaders who don’t think clearly about where it fits in the non-profit.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
