The Confusion Around Marketing, Communications, and Fundraising Functions
If your non-profit isn’t structured around donor acquisition, there’s likely to be some tension between the mar-com and fundraising functions.
If your non-profit isn’t structured around donor acquisition, there’s likely to be some tension between the mar-com and fundraising functions.
Retail activity for 2020 tells us that you need to start now in preparing for your year-end activities with your caseload donors. They are!
Bringing in new leads and leading those donors to making a plan gift needs to be strategic, intentional and personal. Here’s how we break it down:
Be sure you know the difference between manufactured “special days” and the irregular opportunities that arise to bind your donor to your cause. They’re not the same thing.
Don’t make your fundraising presentations so pretty that donors can’t see the cause – the problem that they’d solve through their gifts.
Major gifts programs often face a poorly thought-out organizational structure, created by leaders who don’t think clearly about where it fits in the non-profit.