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Moving Beyond an Events-Based Fundraising Model

Moving Beyond an Events-Based Fundraising Model

by Richard Perry and Jeff Schreifels | Feb 28, 2022 | Fundraising Events, Meaningful Connections, Transactional Fundraising | Events, Fundraising, Major Gifts

Don’t get pulled back into your old ways of fundraising. It’s time to move on from events-based fundraising as a primary revenue source.

Watch Out for Virtual Events

Watch Out for Virtual Events

by Richard Perry and Jeff Schreifels | Jun 26, 2020 | cause-oriented, Virtual events | Events, Management

Make sure that if you send your caseload donor to a virtual event, it meets these three criteria.

Do You Want to Go Back to the Way It Used to Be?

Do You Want to Go Back to the Way It Used to Be?

by Richard Perry and Jeff Schreifels | Apr 15, 2020 | Meaningful Connections, Plan for every donor | Events, Metrics

When this crisis eases, let’s not go back to trying to meet a monthly metric. Let’s focus on meaningful connections that build relationships, instead.

Events, Coronavirus, Lost Revenue: What to Do

Events, Coronavirus, Lost Revenue: What to Do

by Richard Perry and Jeff Schreifels | Mar 16, 2020 | coronavirus, COVID-19, event cancellation | Events

If you need to cancel your event, here are some ways to make the best of it, and to stay engaged with donors.

“GivingTuesday” is a Waste of Your Time

“GivingTuesday” is a Waste of Your Time

by Richard Perry and Jeff Schreifels | Nov 25, 2019 | GivingTuesday, gratitude | Events, Relationships

While the intention of “GivingTuesday” is noble, the practical application of it is diverting the attention of many non-profits away from developing relationships with donors.

A Gala is Not Philanthropy

A Gala is Not Philanthropy

by Richard Perry and Jeff Schreifels | May 15, 2019 | Caseloads, Net Revenue | Events, Focus, Overworked

A fundraising gala isn’t a way to grow long-term revenue; it’s a quick hit of cash, with a lot of work that takes MGOs away from their primary jobs.

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