It’s a Strategy, NOT a Department
It’s not surprising. We are so into ourselves that we forget what fundraising all is about. We are so regimented in our thinking that we lose sight of donors. What am I talking about? The pervasive need that non-profits have to turn a fundraising strategy into a...
Question of the Month: How do you move out of a membership, annual giving, or events-based fundraising model?
Is your organization’s fundraising strategy focused primarily on events, membership programs, or an annual giving model? While these strategies can certainly be valuable, they tend to promote a transactional giving mindset that limits the organization’s...
Moving Beyond an Events-Based Fundraising Model
This is the second post in a 4-part series on “Why the Healthcare Sector Has to Focus on Major Gifts Now!” I think the greatest positive change that the pandemic has brought to the non-profit sector is that we were forced to move away from events-based fundraising as...
Watch Out for Virtual Events
Convert your event to a virtual event and invite your caseload donors… It seems like a good idea on the surface. But if the event is the same old same old event from before – but now virtual, you really haven’t changed anything. Which means you’re likely causing...
Do You Want to Go Back to the Way It Used to Be?
“When will we get back to normal again?” This is what I’m hearing from many people as we enter the fifth week of this intense crisis in the US. Richard and I have been talking daily over the last month, and we’re pondering: what are we learning from all this? what has...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
