Moving Beyond an Events-Based Fundraising Model
Don’t get pulled back into your old ways of fundraising. It’s time to move on from events-based fundraising as a primary revenue source.
Watch Out for Virtual Events
Make sure that if you send your caseload donor to a virtual event, it meets these three criteria.
Do You Want to Go Back to the Way It Used to Be?
When this crisis eases, let’s not go back to trying to meet a monthly metric. Let’s focus on meaningful connections that build relationships, instead.
Events, Coronavirus, Lost Revenue: What to Do
If you need to cancel your event, here are some ways to make the best of it, and to stay engaged with donors.
“GivingTuesday” is a Waste of Your Time
While the intention of “GivingTuesday” is noble, the practical application of it is diverting the attention of many non-profits away from developing relationships with donors.
A Gala is Not Philanthropy
A fundraising gala isn’t a way to grow long-term revenue; it’s a quick hit of cash, with a lot of work that takes MGOs away from their primary jobs.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
