Most organizations don’t evaluate the cost of their fundraising events in a way that takes the full cost into account.
When non-profits set up different departments for their various fundraising vehicles, it creates a barrier for donors.
Question of the Month: How do you move out of a membership, annual giving, or events-based fundraising model?
In this Question of the Month video, Karen and Jeff talk about how organizations can shift to a relational fundraising model.
Don’t get pulled back into your old ways of fundraising. It’s time to move on from events-based fundraising as a primary revenue source.
Make sure that if you send your caseload donor to a virtual event, it meets these three criteria.
When this crisis eases, let’s not go back to trying to meet a monthly metric. Let’s focus on meaningful connections that build relationships, instead.