Be sure you know the difference between manufactured “special days” and the irregular opportunities that arise to bind your donor to your cause. They’re not the same thing.
Event season comes along regularly. We get asked regularly about how you turn an event donor who gives a major gift into an actual major donor who is inspired by your mission. Here are some tips.
When major gift fundraising staff are involved in events, you need to have plans in place to take full advantage of their relationships with major donors – don’t just use them as “free labor.”
If you are an Exec Director, CEO or Board Member of a non-profit, you need to know that fundraising events have nothing to do with major gift fundraising.
This is event season. Because of that, Richard and I have been asked by a number of development professionals about how you turn an event donor who gives a major gift into an actual major donor who is inspired by your mission.
The answer is that it’s almost impossible