“GivingTuesday” is a Waste of Your Time
While the intention of “GivingTuesday” is noble, the practical application of it is diverting the attention of many non-profits away from developing relationships with donors.
Events Are Not Major Gifts
There’s a place for events in your major gifts fundraising strategy, but it needs to be centered within a relationship-focused approach.
A Gala is Not Philanthropy
A fundraising gala isn’t a way to grow long-term revenue; it’s a quick hit of cash, with a lot of work that takes MGOs away from their primary jobs.
What’s Wrong with Those Special Days
Be sure you know the difference between manufactured “special days” and the irregular opportunities that arise to bind your donor to your cause. They’re not the same thing.
How Do You Turn Major Event Gifts into Major Donors?
Event season comes along regularly. We get asked regularly about how you turn an event donor who gives a major gift into an actual major donor who is inspired by your mission. Here are some tips.
How to Make an Impact After an Event
When major gift fundraising staff are involved in events, you need to have plans in place to take full advantage of their relationships with major donors – don’t just use them as “free labor.”
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
