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“GivingTuesday” is a Waste of Your Time

“GivingTuesday” is a Waste of Your Time

by Richard Perry and Jeff Schreifels | Nov 25, 2019 | GivingTuesday, gratitude | Events, Relationships

While the intention of “GivingTuesday” is noble, the practical application of it is diverting the attention of many non-profits away from developing relationships with donors.

Events Are Not Major Gifts

Events Are Not Major Gifts

by Richard Perry and Jeff Schreifels | May 12, 2023 | Events, Fundraising Events, Major Gift Fundraising, Net Revenue | Events, Focus, Fundraising, Major Gifts, Overworked

There’s a place for events in your major gifts fundraising strategy, but it needs to be centered within a relationship-focused approach.

A Gala is Not Philanthropy

A Gala is Not Philanthropy

by Richard Perry and Jeff Schreifels | May 15, 2019 | Caseloads, Net Revenue | Events, Focus, Overworked

A fundraising gala isn’t a way to grow long-term revenue; it’s a quick hit of cash, with a lot of work that takes MGOs away from their primary jobs.

What’s Wrong with Those Special Days

What’s Wrong with Those Special Days

by Richard Perry and Jeff Schreifels | Apr 3, 2019 | Giving Tuesday, Marketing, Strategy | Communication, Events, Marketing Plans

Be sure you know the difference between manufactured “special days” and the irregular opportunities that arise to bind your donor to your cause. They’re not the same thing.

How Do You Turn Major Event Gifts into Major Donors?

How Do You Turn Major Event Gifts into Major Donors?

by Richard Perry and Jeff Schreifels | Dec 31, 2018 | Development Directors, Non-Profits, Transactions | CEOs, Events, Major Gifts

Event season comes along regularly. We get asked regularly about how you turn an event donor who gives a major gift into an actual major donor who is inspired by your mission. Here are some tips.

How to Make an Impact After an Event

How to Make an Impact After an Event

by Richard Perry and Jeff Schreifels | Jun 29, 2018 | galas, Planning | Events, Management, Prospecting

When major gift fundraising staff are involved in events, you need to have plans in place to take full advantage of their relationships with major donors – don’t just use them as “free labor.”

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