When fundraising management tasks their frontline team with duties outside of building donor relationships, there’s a real economic cost.
Even the smallest non-profits can work with major donors. Cover the basics, and you’ll find it can work for you!
If you are a major gift officer, where are you spending most of your time? If it’s not with donors, there might be a problem.
Yes, it is possible to teach “old dogs” new tricks in major gift fundraising. Very possible. But you have to have patience, understanding and persistence to help make those “new tricks” a way of life.
You can set yourself apart and create impact with your donors now and throughout the year, if you try a few different strategies.
The tough work – developing relationships with your current portfolio of donors – is actually the REAL work. Remember, these are the people who have already told you they love your mission. Love them back! Your major gift program will really take off.