Worried About Meeting Your Fundraising Goals This Year? Here’s What To Focus On

Worried About Meeting Your Fundraising Goals This Year? Here’s What To Focus On

Recently, I’ve been talking to several major gift officers all in different sectors of the non-profit community and many of them are racked with anxiety about meeting their revenue goals for 2024. Obviously, the economy is on everyone’s mind, and depending on the...
The Only Way to be Outrageously Successful at Major Gift Fundraising

The Only Way to be Outrageously Successful at Major Gift Fundraising

I want you to be so successful at major gift fundraising that you will never want to leave your profession and quite honestly, so that you’ll stay with your current organization for at least 5 years. The only way you are going to achieve that success and longevity is...
Veritus Client Corner: Former Optometrist Now Helps Donors See How They Can Make a Difference for Children

Veritus Client Corner: Former Optometrist Now Helps Donors See How They Can Make a Difference for Children

Today’s Client Corner article features an interview with Gina Hedberg, Donor Relations Director at Holt International Children’s Services. Gina Hedberg discovered her career in fundraising through an unconventional route. After several years practicing...
Have You Discovered the BEST Strategy for Mid-Level and Major Gifts Success?

Have You Discovered the BEST Strategy for Mid-Level and Major Gifts Success?

When Richard asked me if I wanted to join his major gift consultancy back in 2009, he had already established the backbone of the strategy, structure, and process of what we now call The Veritus Way of Major Gifts. But Veritus Group itself didn’t come to life until we...
Question of the Month: How do you set goals in major gifts?

Question of the Month: How do you set goals in major gifts?

Many organizations have a transactional mindset when setting goals for major gifts. But when leadership pulls a number out of a hat (think: “Raise X% more than last year”), it doesn’t honor the donor or acknowledge their passions. Instead of a blanket goal that...