![Do You Need Both Revenue AND Aspirational Goals in Major Gifts?](https://veritusgroup.com/wp-content/uploads/2024/05/AdobeStock_204946861-1080x675.jpeg)
Do You Need Both Revenue AND Aspirational Goals in Major Gifts?
We recommend setting an aspirational goal that will help you imagine the possibility of asking for a larger gift.
We recommend setting an aspirational goal that will help you imagine the possibility of asking for a larger gift.
If you’re going to succeed in major gift fundraising, you need someone to help you stay focused and accountable to your goals.
In this Question of the Month video, Jeff and Richard share more about why it’s important to have these two different goals in mind.
In this Question of the Month video, Richard and Jeff explain how Veritus approaches setting goals for mid-level programs.
In this Question of the Month video, Richard and Jeff discuss how to set goals for your major gifts program in a way that honors the donor.
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