In this Question of the Month video, Jeff and Richard share more about why it’s important to have these two different goals in mind.
If your non-profit isn’t structured around donor acquisition, there’s likely to be some tension between the mar-com and fundraising functions.
You MUST follow these four steps to properly set goals in major gifts.
Your donors want choices in the ways they help the world through your organization. Are you doing the work needed to give them enough choices?