When you write down your non-financial goals for each donor, it reinforces the fact that fundraising is about deepening relationships.
You MUST follow these four steps to properly set goals in major gifts.
What would it take to build and nurture a relationship with a donor to grow their annual giving to a whole new level?
Transformational gifts from donors don’t happen overnight. They take long-term planning, goal-setting, and the involvement of lots of people.