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Do You Need Both Revenue AND Aspirational Goals in Major Gifts?
We recommend setting an aspirational goal that will help you imagine the possibility of asking for a larger gift.
We recommend setting an aspirational goal that will help you imagine the possibility of asking for a larger gift.
In this Question of the Month video, Richard and Jeff discuss how to set goals for your major gifts program in a way that honors the donor.
You MUST follow these four steps to properly set goals in major gifts.
Major gifts officers are sometimes unsuccessful because they’re expected to have a “servant attitude” and pitch in with every organizational program and need. This is not their job, and they shouldn’t be doing it.