In this Q&A, Veritus Group Founder Richard Perry shares what it means to align your non-profit’s structure to the donor journey.
If your non-profit isn’t structured around donor acquisition, there’s likely to be some tension between the mar-com and fundraising functions.
Frontline fundraisers need access to program information that reflects donors’ passions and interests. Otherwise, revenue will suffer.
Non-profits that lack solid mid, major, and planned giving programs will feel the strain in times of economic recession or uncertainty.
If you offer charitable gift annuities, here’s how the increased rate could impact your charity, along with other economic factors in 2022.
Think about your donor pipeline. Is it healthy? It is fully functional? If not, there’s work to do.