How Should You Spend Your Fundraising Budget? (#5 of 6)
When your fundraising budget isn’t properly allocated across the donor pipeline, it has economic consequences for your non-profit.
When your fundraising budget isn’t properly allocated across the donor pipeline, it has economic consequences for your non-profit.
In this Question of the Month video, Jeff and Richard share more about why it’s important to have these two different goals in mind.
In this Q&A, Veritus Group Founder Richard Perry shares what it means to align your non-profit’s structure to the donor journey.
If your non-profit isn’t structured around donor acquisition, there’s likely to be some tension between the mar-com and fundraising functions.
Frontline fundraisers need access to program information that reflects donors’ passions and interests. Otherwise, revenue will suffer.
Non-profits that lack solid mid, major, and planned giving programs will feel the strain in times of economic recession or uncertainty.