Building relationships with donors takes time. If you want to succeed in mid-level or major gifts, you need to take a long-term view.
While the Fundraising Effectiveness Project report shows lower revenues, Veritus clients saw their mid-level programs grow by 7% in 2022.
New National Major Gift Revenue Numbers: 2022 Down Over 4% from 2021, but Veritus Clients Are UP 22%! Why?
Despite the national trends showing a decrease in major gift revenue in 2022, Veritus clients are actually seeing significant revenue growth.
If you qualify, cultivate, steward and serve your donors well, these are the only three ways you’ll grow your portfolio revenue.
If you want to increase revenue, it’s clear that a planned giving program will boost donated revenue right now, not just later.
Use this exercise to identify where your non-profit is overly dependent on one source of income.