Fundraising management can measure all sorts of activities and amounts. It’s important to find the key performance measures for major gift officer work and measure those.
Major gift fundraisers who create revenue goals and a strategic plan for every donor are much less stressed out than MGOs who don’t.
It’s truly unbelievable that smart, competent people can’t see that a good major gifts program is worth the investment. Show the naysayers these facts.
We share the key metrics every non-profit leader needs to know when evaluating their organization’s major gift program and their MGOs work performance.