You don’t have to be a small organization to be great at major gift fundraising; you just have to “think small.”
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But you don’t have to wait until ALL of that is complete to get out there and start forming meaningful relationships with your donors. You can do the relationship thing AND create the structure you need to be successful, at the same time.
We are human, and unless we have the will to stay focused and work a plan and allow someone to hold us accountable, we stumble and get off track. It doesn’t matter that you have great donors or incredible plans, touchpoints and offers… if you don’t execute them and stay with it, you won’t succeed.
In Major Gifts fundraising you are always in a cultivation mode with your donors. We have created a list of 19 possible ways to deepen your relationship with your caseload donors.
Commitment and consistency are key principles of persuasion and influence in major gift fundraising.
This is event season. Because of that, Richard and I have been asked by a number of development professionals about how you turn an event donor who gives a major gift into an actual major donor who is inspired by your mission.
The answer is that it’s almost impossible
One of the greatest gifts you can give to your MGO is yourself, as a leader in your organization. I know you don’t have much time, so you can’t give that much. But what little time you can give could be the one reason your organization receives those transformational gifts
As a leader you would never hire someone and then not provide the essential tools that the person needs to be successful. As it turns out, many non-profit leaders and managers hire MGOs, then they don’t provide them with the one thing they must have to succeed. What is it? Read more to discover this crucial resource.
Here are some concrete ideas for you to upgrade the recurring giving of your donors. I wish I could tell you it was easy… it’s not. But the beauty of all your effort is that it works.
Being a “small” non-profit is never an excuse not to have a major gift program. If you are in a small organization, here is what you can do immediately to focus more of your time on major gifts and start caring for your donors.
