We have heard a lot of terrible stories about how MGOs have been managed. Here are some of the FAILS we have seen that we hope you can avoid or change in your own shop.
The use of the words “prospect” and “annual fund” should be outlawed from fundraising. They create a transactional – not relational – mindset.
I recently sat with a woman who regularly gives major gifts to non-profits, and we started talking about her philanthropy, what she was trying to accomplish, what were some of her frustrations as a donor, and so on.