Getting larger major gifts is hard work, but you can do it.
We’re seeing non-profit authority figures telling their MGOs to do some CRAZY things…
An address book full of rich people won’t help you to find new major donors. Focus instead on the well-off people who already give to your non-profit.
You do NOT need to visit Major Donor Island to find great major donors. Larger organizations already have them in their databases.
There’s no magic bullet to find major donors for your charity. But here are some great suggestions for a small non-profit starting to search.
Donor research supports the MGO in providing helpful information about the already-qualified donors on MGO caseloads, not prospects.